How we research before we recommend

Most agencies open with a service list. We start with your business outcome — then use a fourteen-step Growth Framework so the plan is based on evidence, not guesswork. Public signals first; private figures only on a call, with a reason for each ask.

Research → Plan → Setup → Run → Improve

The fourteen stages live inside this arc. Cold outreach stays light — we never dump the full checklist in a first message. On a serious engagement, this is how the work is organised.

Public first. Private with a why.

The Growth Framework

Named method — short plain-language blurbs. This is how we think, not a quiz you fill alone. Inside Simba, Business Coach keeps a living dossier of these stages next to your plan.

1. 1
   Vision & Goals

   Where the business wants to go in the next 90 days and beyond.

   On a call
2. 2
   Business Discovery

   Who you serve, what you sell, how work actually runs today.

   On a call
3. 3
   Business Health Score

   A plain read of digital and operational readiness from what is visible.

   Public domain
4. 4
   SWOT Analysis

   Strengths, weaknesses, opportunities, and risks that matter for growth.

   On a call
5. 5
   Competitor Benchmark

   How nearby shops show up online — fair comparison, not smear.

   Public domain
6. 6
   Customer Journey

   The path from “need” to booking, visit, and return.

   Public domain
7. 7
   Marketing Funnel

   Where attention becomes enquiry — and where it leaks.

   Public domain
8. 8
   Risk Assessment

   Time, cash, ownership, and dependency risks before we recommend spend.

   On a call
9. 9
   Strategy Options

   Starter / Growth / Accelerate shaped choices — pick one lane.

   After discovery
10. 10
    ROI Projection

    Assumptions made explicit so the plan is honest, not hype.

    After discovery
11. 11
    Execution Roadmap

    What happens first, next, and later — with clear handoffs.

    After discovery
12. 12
    Simba Implementation

    Which platform pieces actually support the plan (only if useful).

    After discovery
13. 13
    KPI Dashboard

    A short scoreboard so you know if the plan is working.

    After discovery
14. 14
    Quarterly Business Review

    Step back every quarter — keep, cut, or change the next milestone.

    After discovery

Method → offer → platform

Research shapes which Micro Business Services package fits. Simba is the execution engine when you want the plan operated digitally — not the starting pitch for every shop.